Analysis of Business Model and Strategy Case Study

Analysis of business model and strategy case study takes a deeper look on how some of the successful enterprise conduct their business. As opposed to common public believe, the profit model may be something very different from what the public see from the surface of the business.

What could be the best model for the computer software business? What is the key to selling computer software?

Why Analysis of Business Model and Strategy Case Study

It is important to have an analysis of business model and strategy case study for the industry you are going to venture into, because having the right business model will not only ensure your business profitability, but keeps you far away from your competitors. While your competitors may be struggling to conquer the same market as your business is in, they may be doing it the hard way due to a wrong business model.

Here is your delicious A-list of the reasons to do business model analysis and why a strategy case study is important.

Top 3 Reasons To Analyze Business Model

1. Where does money comes from?

It is very important to know how the business is going to make it’s profit because this is how the business is going to grow and sustain in the long run. Without a proper business model, and a clear indication of how profits is to be made, the business will not have a clear direction in operation, thus affecting the ability to profit.

2. How about the sustainability of the business strategy?

By having a good business marketing strategy (such as the Business Communication And The AIDA Model), you have clear instructions for your team to carry out the tasks. A strategy with timeline and cash flow indication allow you to clearly understand your situation and be able to adapt to business environment changes and challenges ahead.

3. What is the real business (business behind business)?

By having in depth study and analysis of the business model, you know what is the “real” thing you are selling to the market. For example, those business that are selling “lottery” as seen by most people, are actually selling “dreams” to their customers. In the normal point of view, people may be buying “lottery tickets”, but in fact, they are purchasing a “dream” of becoming an overnight millionaire.

As you can see, the analysis of business model and strategy case study will provide you a great picture of your business venture. Let’s check out the computer software industry in the next section.

Analysis of Business Model and Strategy Case Study : Computer Software

Everybody knows Bill Gates had been one of the richest business man on planet Earth for the past 10 years, at least. And the business he built was Microsoft Corporation, which is one of the largest software company in the world.

There had been sayings that in the beginning phase of the company, they had been targeting the right market and having the right business model.

The pricing for students’ version of Microsoft Office are somehow different from the pricing for businesses, even though they may be the same product with same features and same functionalities. (the same case with a tin of Coca-Cola, which can be sold at $0.80 at Wal-Mart, $1.50 at convenient store, and $5.00 in cosy hotels).

This is part of the business model. Why ? Because the key to selling computer software is “EDUCATION”.

Let’s look at this case study deeper. Imagine there is a large pool of students graduated from colleges and universities every year. If they learn how to use the office software in schools, this would be the skillset they are equipped with. What would the employer do in order to reduce the training cost of their business? They would equip their business with the software system where they can easily find skilled workers from the jobs market.

This practice has been used by some of the software companies throughout the world nowadays, such as the accounting business system provider in some South East Asia countries.

We will cover more industry in upcoming articles. In conclusion for this article, every industry leader will have their own successful business model to stay ahead from the fierce market competition. The analysis of business model and strategy case study will definitely keep you posted and alert of industry changes, thus keeping your business afloat and successful.

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