 |
Product dies. Brand lives forever.
A great name is like extra octane in a brand. A bad, boring, or sound-alike name won’t necessarily kill a brands chances for success either. |
So, how would you name your business or products brand ?
Brand Naming
A brand is a name or trademark connected with a product or producer.
When doing your business or product brand naming, remember that brand names will fall into one of three spectrums of use - Descriptive, Associative or Freestanding.
1. Descriptive brand names
Descriptive brand names will assist in describing the distinguishable selling point(s) of the product to the customer
(example: Snap, Crackle, Pop or Bitter Lemon).
2. Associative brand names
Associative brand names provide the customer with an associated word for what the product promises to do or be
(example: Walkman, Sensodyne or Natrel)
3. Freestanding brand names
Freestanding brand names have no links or ties to either descriptions or associations of use
(example: Mars Bar, Pantene, Nike)
Brand Naming
What makes your brand name a winner?
A name that requires no introduction, no explanation and very little advertising to give it clout.
The most mission-critical aspect of naming a company, product or brand is not the name itself.
Brand naming is the strategic positioning behind that name.
Brand naming is important to your overall branding strategies and your branding identity effort.
A company name is, in essence, a promise—a testament to what a customer can expect from the product or service behind the name.
No naming project is ever identical.
There are two kinds of qualities a great brand name must have.
It must be both strategically sound and linguistically appealing in all the right ways. In other words, the market must gravitate to how the name said and what it says.
For example: Rich Dad is a good branding in business design, while Business Club brand naming itself gives a very straight forward and descriptive idea about what the business is about.
When you are seeking seed capital funding, a good brand naming in your business plan as part of your business design may be an added advantage to your presentation pitch.
Business Resources - Business informations you ever wanted.
Business Resources - From brick and mortar business to internet business and investments, from Asia to Europe and America, we cover all businesses info you ever wanted.
Loading... 
