Branding Identity

Brand identity is what the business owner wants to communicate to its potential consumers. Companies that build brands often try to bridge the gap between the brand image and the brand identity. Giving an identity to your business or product is just like giving a personality to a person.

Had you ever think of how you want the consumer to perceive your product or your brand ?

Branding Identity

A product identity, or brand image are typically the attributes one associates with a brand, how the brand owner wants the consumer to perceive the brand - and by extension the branded company, organization, product or service.

So, it is very important in brand naming process that you have your branding strategies considered before finalizing the brand name.

Effective brand names build a connection between the brand personality as it is perceived by the target audience and the actual product/service.

A great name is like extra octane in a brand.

Brand naming should be conceptually on target with the product/service (what the company stands for), and unlike branding yourself, branding identity may take a shorter time and meet its tipping point soonest possible.

Branding identity is fundamental to consumer recognition, as it not only symbolizes the brand, it also makes the brand differentiation from competitors.

In finding potential consumers, a strong branding identity no doubts will contribute positively towards the prospecting plan being carried out by the business, regardless of the prospecting methods used.

Branding Identity Case Studies on Nike

To master the mind game, it is vital for you to take in words and think critically, I have just said THINK CRITICALLY so you’re not a “spoon-feedee”( as in payer and payee. You know what I mean. )

Nike is one of the best case study to use to illustrate the successful branding identity and how it was done.

Why Nike is so successful in branding identity?

1. Brand naming

If you know the meaning behind the name, and you learn about psychology, you have had half of the idea. Nike literally means victory in Greek mythology. It was a goddess who embodied triumph. While Nike started up its business selling sneakers, it reasonably hit the tipping point when the strong and sticky message which has a direct impact on human’s subconscious worn by top athletes and runners.

2. The Nike logo “Swoosh”

The Nike logo “Swoosh” was not only developed from the wing of the Greek Goddess, Nike, but was developed to impact the subconscious of the consumers as well. How so? Nike logo has the shape of a tick. You are told that tick is right, cross is wrong when you were still crawling on the floor. That said, when some 50/50 consumers are hesitating and fidgeting in front of Nike shelves, considering the higher-than-average price Nike sneakers are, it is the “Swoosh” that attack their subconscious and they reel back in the fading voice which says,” It’s right to buy it.”

3. Just Do It

Just Do It happens to be the stickiest tagline in history. It wins over the hearts of hundreds of millions of Nike fans, psychologically, subconsciously, imperceptibly, DEADLY.

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As a summary, branding identity is what the owner wants to communicate to its potential consumers.

Over a period of time, a products brand identity may acquire, or gaining new attributes from consumer perspective but not necessarily from the marketing communications an owner percolates to targeted consumers (in other words, brands evolved).

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