Business Slogans

Those who truly shape our destiny are those who use words with clarity, grandeur, and passion. ~Leo Rosten. Business slogans (or tagline) is an essential part of the business identity and image (branding identity). A good slogan attracts attention, makes a strong impression, and creates sharp market distinction.

How do you convey all the great things about your business product or service in just a few words?

Why Business Slogans

7 reasons why business with business slogans are better than business without business slogans:

1. Reinforce the business name or logo (more impression to the brand naming)

2. Easy to recalled and identified

3. Impact the consumers mindset

4. Part of the branding strategies

5. Impress the consumer that the business is the market leader

6. Exudes positive feeling into consumers mind, and

7. Sharp market distinction, or profound differentiation with competitors

Since business slogans are those marketing one-liners that aim to keep your company in the minds of people (be they your current clients or not), there are some points to bear in mind when coming up good business slogans for your business.

A good business slogan must be something:

* memorable (KISS - keep it short and simple)
* produces images on the consumer’s mind
* drives people into action
* highlights the benefit of the product (creating product distinction)

Finding the best slogan for your business maybe something that evolves over time, so keep testing and get feedback from the market, until you strike one that best suit your business and creates great impact in the market.

Business Slogans Examples

Let’s look at some of the great business slogans:

* Nike - Just Do It
* Sony - Like.No.Other.
* De Beers Consolidated - A Diamond is Forever
* Yellow Pages - Let Your Fingers Do the Walking
* Johnie Walker - Keep Walking
* Coke - It’s the Real Thing
* L’Oréal - Because I’m Worth It
* Subway - Eat Fresh
* BMW - The Ultimate Driving Machine
* KFC - Finger Lickin’ Good
* Federal Express (Fedex) - When it absolutely, positively has to be there overnight

You would notice that business slogans (business taglines) above shared a common characteristics: These business slogans make one visualize and feel the brand, providing a very powerful catch phrase that ’says it all’.

Wish you come up with a short and sweet, impressive tagline for your business and increase your promotional effectiveness, thus creating more profits to your business. To your success!

Business Resources - Business informations you ever wanted.