Catchy Business Names

It may be a very simple task to come out with catchy business names for your business. However, there are quite a number of possible issues to be considered before you decide which name to use.

How to create business names that are catchy and impressive? What are the considerations and examples available?

Catchy Business Names How To

A business name (also known as trade name or trading name) is the name which a business trades under for commercial purposes.

Generally, there are many ways to come up with the name for your business, and the source of the ideas may come from:

1. Owner’s Name (Mercedes,Kawaski,Tommy Hilfiger, Nestle etc)

2. Keywords (Kentucky Fried Chicken,Burger King, Pizza Hut etc)

3. Unique Words (Adobe, Apple, Windows etc)

4. Acronyms ( ESPN (Entertainment and Sports Programming Network), FCUK (French Connection United Kingdom.), FIAT (Fabbrica Italiana Automobili Torino), BBC (British Broadcasting Corporation) etc)

5. Compound Words (Microsoft, ebay, FedEx, Finnair, Hotmail, PayPal etc)

6. Non-English Words (Nike (Greek Goddess of Victory) - check out examples of business logos -, Daewoo ( Means ‘great universe’ in Korean), Eidos (means ‘species’ in Greek) Sanyo (Means ‘three oceans’ in Japanese), Sony (From the Latin word ‘sonus’ meaning sound), Volvo (Means ‘I roll’ in Latin), Volkswagen (Means people’s car in German) etc)

7. Wrong Spelling (Google, Flickr etc)

Why is it important to come up with a catchy business names?

* Memorable
A creative and distinctive name will not only be entitled to a high level of trademark protection, but it will also stick in the minds of your clients.

* Appealing and Easy to Use
A catchy name that people will like to repeat and any images or associations it evokes that suit your customer base will be appealing to both the eyes and the ears. This is both good for your branding identity and branding strategies.

Besides the above listed consideration, some additional aspects that you should look into are:

- Is your proposed business name available?
- Will your business name receive trademark protection?
- Is there a similar domain name available for your business name?

Catchy Business Names Examples

Here are more tips on coming up with a good name:

1. Avoid geographical limitation
With a geographical name, there are a few setbacks:
– difficult to protect under trademark law
– may no longer fit if your business expands its sales or service area
– being easy to forget
Think twice before giving your business a geographic identifier.

2. Avoid product line limitation
The reason is same with geographical names. For example, if you use the name “ABC Computer Hardware”, and you plan to expand to sell accessories and software, and maybe gadgets in the future, the name will be not appropriate.

3. Brainstorming and Feedbacks
Before you settle for the business name, get some brainstorming from your team or even feedback from potential customers, suppliers and others in your support network. They may come up with a downside to a potential name or suggest an improvement you haven’t thought of.

Let’s check out some examples here:

* Spring & Sommers (Vacation Rentals)
* Earthman Funeral Home
* White, Sands & Son (Cruise Agents)
* Leaven and Earth Bakery
* House & Holmes (Real Estate)
* Moon, Starr & Sons (Telescopes and Optics)
* The Rich & Sweet Candy Company
* Mudd, Waters & Soeurs (Drainage Systems)
* The Finn & Haddie Fish Market
* Flowers & Bowes (Floral Designs)
* Yahoo!

(for more catchy name, refer: http://www.alphadictionary.com/fun/funny_company_names.html)

In conclusion, choosing catchy business names is only at the initial stage of the game, there are still many challenges ahead for your business if you want to reap huge rewards and big success, creating many real values to the market and making respectable contribution to the society.

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