While everybody is talking about opportunities in the region, are any franchise companies able to go there and operate profitably? Do countries in the region have a pool of qualified prospective franchisees to expand the business? Do enough people have the purchasing power needed to make a franchise program successful?

Does anyone there really understand franchising? Can franchising operate under the laws of these different countries when talking about international franchising?

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A landing page is the web page that people first seen when they drop by your business website. It doesn’t have to be the main page or the homepage of your website. It could be any sub-page or any micro-site page sitting in any subdomain of your website. According to wikipedia’s definition of landing page, Landing page has the following description:

“In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.”

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Business needs advertising and promotion to get more customers and build branding identity. Promotional effectiveness is the measurement of how effective and cost efficient a promotion is being done. It is important to measure promotional effectiveness as the ROI of business spending on A&P could be study and improved in the future.

Promotional effectiveness can be measured when you have all the data or readings related to your promotional and sales effort. How?

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文 & 摄影| 何佩珊 部分照片| 陈惠玲提供

Star Rfm有限公司企宣部经理
陈惠玲：配合•呈现大众所需 注重互动带来效果

在1997年6月26日，电台获得24小时中文广播运作的许可。此后，988全天候以中文广播为主要媒介语；Red FM则接手英文和国语节目。

经济冲击导致各大企业减少预算，面对开支更是步步为营。对广播媒体业而言，它虽然不必应付运输、印刷、原料等的费用，但备受其影响的商家却成为广播媒体业首要解决的经济危机。

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