Examples of Business Logos

Since logo is part of the branding identity effort in business, we will look at some examples of business logos in this article. A good business logo design will be able to carry out the internal values a business is about to present to its customers.

What are the benefits of good business logo design in overall branding strategies?

Examples of Business Logos

Logos are used to identify businesses for immediate recognition, the image, color, shape, fonts used for a business is usually different from others in a similar market.

Since a logo is a graphical element, it could appear as an ideogram, a symbol, an emblem, an icon or a sign. Together with its logotype (a uniquely set and arranged typeface), the logo form a trademark or commercial brand in business.

Some of the reasons why a good business logo is essential:

* a unique identity to the business
* to promote the business in the market
* attracting potential customers to the business
* creates consumer loyalty

It is important that a proper business logo is chosen before the business is being introduced to the market. This would ensure a stable and strong business identity since day one in operation.

The image below shows 4 examples of very successful business logos: Nike, Apple, Coca-cola and Lexus.

Nike is the most successful sports wear and fashion clothing brand in the world.

Apple is the most successful revolutionary high tech consumer products in the world.

Coca-cola is the world’s most famous soft-drink and had been in the market for a very long time.

Lexus, the new comer in the auto industry, providing the market with luxury cars, are able to break into the high end luxury automobile market in such a short history from business angle point of view.

Let’s look at Nike as our case study in the examples of business logos in the next section of this article.

Examples of Business Logos : The Nike Swoosh

If you check out the Nike swoosh logo, it seems nothing more but a “tick” alike design.

But when you think deeper, the Nike logo “Swoosh” was not only developed from the wing of the Greek Goddess, Nike, but was developed to impact the subconscious of the consumers as well.

How so? Because in most people’s subconscious and conscious mind, tick means right and cross means wrong.

Tada! When some 50/50 consumers are hesitating and fidgeting in front of Nike shelves, considering the higher-than-average price Nike sneakers are, it is the “Swoosh” that attack their subconscious and they reel back in the fading voice which says,” It’s right to buy it.”

Add a line to the sentence written above. “It’s right to buy it, just do it!” Yes!

So, even the logo looks simple, there are really some big thing to gain from it behind the scene.

Other than simple, well designed and coupled with a good business slogan, an effective business logo is supposed to last the lifetime of a company and accordingly, should be timeless, and be as fresh today as the day it was originally designed. This is very true for Coca-cola, one of the oldest soft drink company in the world.

In conclusion, after reading the examples of business logos above, keep in mind that good business slogans is also an important entity in overall branding effort, as it could increase your promotional effectiveness.

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