|
A landing page is the web page that people first seen when they drop by your business website.
It doesn’t have to be the main page or the homepage of your website. It could be any sub-page or any micro-site page sitting in any subdomain of your website. According to wikipedia’s definition of landing page, Landing page has the following description: |
“In online marketing a landing page, sometimes known as a lead capture page, is the page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.”
Why optimize landing page ?
Well, we had talked about promotional effectiveness and present value of income stream.
If you still remember, conversion rate is a very important componen when we talked about promotional effectiveness, and a good landing page will help to increase the conversion rate.
Optimize landing page will also help your page to be indexed by search engine and has a higher ranking in search engine result.
When your page appears in higher position in search engine result, it is more likely that your webpage get more prospects or visitors to the landing page, which when you optimize landing page, it converts more of the visitor to become your clients.
Optimize Landing Page
There are quite a numbers of tactic to optimize landing page.
We compile and list 5 of the most common optimize landing page tactic here.
1. KISS - Keep It Super Simple.
You need to keep your landing page very focused and pretty simple in today’s “give-it-to-me quick-or-I’m-out-of-here” world.
2. Calls to Action
Don’t forget what is your original intention when you optimize landing page. Be sure to have calls to action so that users do what you intend to ask them to do when they drop in your landing page, be it giving you their email, or make a purchase through your landing page etc.
3. Where am I?
Let people know that they had been landed in your page - a page about what you are going to offer or tell them. This can be done with a good webpage title.
4. Trial and error
Do multiple test pages to optimize landing page. Combine the little things that produce the best results and make it the final copy of your landing page.
5. Work in Progress
As the technology advanced everyday and people are getting more sophisticated rapidly, it is important that we keep learning and keep ourselves up to pace, as things that works well few years ago may not be working so well now.
This is just a very general article on optimize landing page. If you’d like to see a sample of a optimized landing page, click to view Automated Internet Business landing page.
Business Resources - Business informations you ever wanted.
Business Resources - From brick and mortar business to internet business and investments, from Asia to Europe and America, we cover all businesses info you ever wanted.
Loading... 
